Rannr Performance Footwear D2C Store
A high-speed direct-to-consumer Shopify storefront engineered for sub-1.2s mobile load times, intelligent size matching, and friction-free 1-click checkout.
Rannr Footwear Co.
The Challenge
The client had high ad click volumes from Instagram and Meta ads, but a 78% mobile bounce rate caused by bloated third-party Shopify apps that slowed down page rendering on cellular networks.
Our Solution & Execution
Webcotec stripped away 14 unneeded third-party plugins, replacing them with handcrafted Vanilla JS size selectors, sticky add-to-cart drawers with dynamic bundles, and server-side Meta Conversions API tracking.
Measurable Commercial Results
3.2x increase in mobile conversion rate within 60 days of launch
1.1s Largest Contentful Paint (LCP) verified on mobile 4G networks
42% increase in average order value (AOV) through smart in-cart bundle recommendations
Technologies & Tools Deployed
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